Jamie Green to compete sporting the colors of the Munich company
Europe’s leading system
partner for quality tools in eager anticipation
Graphics to be unveiled at official test in Budapest
Ingolstadt, March 28, 2014 – Audi and the
Hoffmann Group are adding color to the DTM. When the new season starts another
round on May 4, Jamie Green in an Audi RS 5 DTM sporting conspicuous graphics
will be one of the eye-catchers at Hockenheim. By teaming up with Europe’s leading system partner for quality tools, Audi
can rely on another strong partner.
2,500 employees, a partner in nearly 50 countries and more than 135,000
customers worldwide: The Hoffmann Group headquartered in Munich is a leading system partner for
quality tools. With a portfolio of more than 55,000 quality tools, the company
combines trading, manufacturing and service expertise. This season sees the
Hoffmann Group starting as a partner of Audi in the DTM, with its logo being
featured on Jamie Green’s Audi RS 5 DTM of Audi Sport Team Rosberg.
“We’re delighted to have another strong partner on board this season
in the Hoffmann Group,” says Dieter Gass, Head of DTM at Audi Sport. “I’m sure that
the employees around the globe will soon become big DTM fans and support us.
The livery of Jamie’s car sets an initial visual exclamation mark.”
“Technology and tools play an important part in the DTM. That’s why it’s an
ideal environment for us as Europe’s leading
system partner for quality tools. Audi and the Hoffmann Group share the same
high claim to quality and precision as well as a passion for the things we do,”
says Christian Freitag, Head of Marketing at the Hoffmann Group. “The
motorsport cooperation with Audi in the DTM strengthens the global visibility
of the Hoffmann Group. It provides us with even greater attention and enhances
the attractiveness of the brand in Germany
and other important markets such as China,
Russia, Austria and Hungary,” Christian Freitag adds.
The bright orange livery will be celebrating its debut at the first official
ITR test to be held in Budapest
from March 31 to April 3. All eight Audi drivers will participate in the tests
in Hungary’s
capital.
