Audi Press Release
- Installation “Fragmentation” made of red rhombus shapes as an homage to Audi Sport
- R8 Spyder and R8 LMS ultra on the stand
- Audi automotive sponsor of this renowned design exhibition since 2006
Audi has been the exclusive automotive
sponsor of Design Miami/ since 2006. Audi is not only playing the classic role
of sponsor there, but is also actively appearing as an exhibitor and as a
source of inspiration that seeks creative dialogue. Time and again, the company
has linked technology with design and has developed installations with
international designers and architects such as Moritz Waldemeyer, Mirko
Borsche, Bjarke Ingels, Clemens Weisshaar and Reed Kram.
This year an installation decorates the
two supercars R8 V10 Spyder and R8 LMS ultra at Design Miami/. The sculpture is
made up of numerous red rhombus shapes and offers observers a new perspective
from every angle. The red rhombus stands for high performance, technical
precision and outstanding design – both in series production and in motorsport.
Audi launched its involvement in customer racing in 2009 and has been
developing race cars such as the R8 LMS ultra for its enthusiastic racing
clientele since then. What many don’t know is that the high-performance R8
Spyder, the sporty vanguard among Audi’s production models, strongly resembles
its counterpart from professional racing. More than 50 percent of both cars is
made up of shared parts.
Design Miami/ takes place from December
3rd to 8th in Miami Beach and is an important forum for design. Each year the
exhibition brings together influential collectors, gallery owners, designers,
curators and critics from all over the world.
Photo credit: Audi Media
